Drink Bourbon but Offer Your Clients Scotch

It is the Holiday Season yet once again. No matter what religion you are or what you believe in this is a time for remembering all those who are around you on a daily basis. We send out greeting cards, buy gifts for those we love, buy gifts for those who support our business and so on. More importantly, this is the time to show everyone that you care, especially your clients.

I am reminded of one of my favorite lines from a more recent holiday movie, The Family Man. Nicholas Cage says to his boss in his former life “You drink Bourbon but you offer your clients Scotch.” Not only this Holiday Season, but all year round I encourage everyone, in ever line of business to always treat their clients just slightly better than they would treat themselves. When a buying a bottle of wine don’t buy something you’d drink on an average night…buy something one step up. When sending a gift basket don’t get the one on sale, splurge a bit for the one that has something extra special. Because at the end of the day it is our clients that are the reason we are in business. Without our clients our business would cease to exist.

HOME FORECLOSURES JUMP 18% IN ILLINOIS – OH NO!

So last week several newspapers reported (Crains, Chicago Tribune…the list goes on) that home foreclosures in Illinois jumped 17.6% from the previous month. Sounds bad doesn’t it? Well, it really isn’t all that bad. RealtyTrac who follows foreclosures like a hawk states that this is more than likely due to paperwork issues being resolved within the banks.

So what we really want to do is look at year over year data and look at filing data. A filing for foreclosure is when the bank actually files the paperwork with the court. Basically what they are doing is exercising their right in the mortgage documents to accelerate the mortgage (make it all due in full) and obtain possession of the property so they can sell it to regain the amount owed. The actual process of filing for foreclosure from the time you miss a payment can vary by bank. You’re technically in default once you miss a single payment. However, banks are currently taking anywhere from 3.5 to 6 months to file foreclosure on your property and those are the banks that have their stuff in order. The actual filings then include the following: default notices, auction sale notices and actual bank repossessions.

OK – So Lets look at filings for August year over year. This August, 2011, One in every 424 housing units in the state received a filing. This rate is down almost 26% from last August. So when we sit back and not panic and look at the actual data….we realize it could be a lot worse!

RENT PRICES SKYROCKET IN LAKEVIEW/BOYSTOWN

We all have read or at least heard the stories regarding residential rent prices going up, but by how much? In one of my last blogs I reported that the downtown rental market saw an increase of just over 13% from the same time last year (February through April). However, many of my recent Lakeview clients have started to become frustrated with the lack of good inventory on the market. So, I decided to run my own numbers for Lakeview and this is what I found:

2010 from March 1st to May 15th: 384 Units Rented with an Average Price of $1,554.31

2011 from March 1st to May 15th: 468 units Rented with an Average price of $1,797.15

This is a year over year increase of a whopping 15.6%, a significant difference from the increase downtown. However, what about other areas such as Lincoln Park? Then what about areas further north such as Uptown and Edgewater? Everyone says that Uptown and Edgewater are cheaper to live in than Lakeview but are the same things happening to prices up there?

First, lets start south in LINCOLN PARK:

2010 from March 1st to May 15th: 273 units rented with an Average Price of $1,831.95

2011 from March 1st to May 15th: 304 units rented with an Average Price of $2,053.52

This is a year over year increase of 12.1%

If we head north to UPTOWN:

2010 from March 1st to May 15th: 87 unit rented with an Average Price of $1,393.36

2011 from March 1st to May 15th: 126 units rented with an Average Price of $1,393.40

Virtually no change at all! While more units were put on the MLS for rent, rents remained stable.

Again, if we head even further North to EDGEWATER:

2010 from March 1st to May 15th: 73 units rented with an Average Price of $1,158.22

2011 from March 1st to May 15th: 109 units rented with an Average Price of $1,188.86

This is a 2.6% increase from the same time last year. A very modest increase, something that can be expected in a healthy economy.

So the question is, why are certain areas seeing rent increases and others not? Well, I believe there several factors.

Areas such as Lincoln Park and Lakeview are very desirable. As incomes start to increase again for those who have jobs, these are the first areas people want to live in and move to. For those who are new to Chicago, these are the areas where all the restaurants and bars are. These are the areas where many Chicago transplants may have friends and family living. It is a natural area to look for a place to rent if you are new to Chicago, if you are moving out from your parents home, etc.

What I believe is fueling the demand and increase in the # of rentals for Edgewater and Uptown are area residents who want to get more for their money. Uptown and Edgewater have nowhere near the amount of bars and restaurants that Lincoln Park and Lakeview do, however, they do offer very nice communities and a much great value for the dollar. I believe throughout the year and into 2012 we will see a steady increase in rent prices in Edgewater and Uptown, however, nothing in double digits. Furthermore, I believe we will see continued growth in rent prices in Lincoln Park and Lakeview, however, we are starting to near a ceiling. 15.6% growth in Lakeview is simply not sustainable, especially when there are neighboring communities, along the same transportation routes for a fraction of the cost.

The last contributing factor are the sales prices are condos in these areas. Areas such as Uptown and Edgewater saw a great decrease in prices over recent years, while Lincoln Park and Lakeview simply did not. Therefore, rents have more room to increase in Lakeview and Lincoln Park because housing did not decline to levels that entice renters to give up their flexibility and buy a home. However, in Uptown and Edgewater there are many properties that have declined in price 20%, 30%, and even more in price and the perceived value of buying in these areas versus renting are greater. 


Follow

Get every new post delivered to your Inbox.

Join 1,720 other followers

%d bloggers like this: